David Cameron
The Prime Minister has started campaigning. David Cameron has correctly said that this referendum is more important than the General Election. He began his fight with a speech at O2's HQ in Slough. You can read or watch the speech and Q&A afterwards, here.
The PM began by talking about his reform deal. As I've said before "I've made it less bad" is insufficient to win. He needs to make the case "it's a good thing" and he did go on to that, talking about the economy and security.
Mr Cameron said:
"Far better off inside the European Union. Three million jobs are dependent on our trade with Europe. Now, of course, not all the jobs would go if we left the European Union; we'd still do trade with Europe. But can we really put our hands on our hearts and say all those jobs would be safe, that we wouldn't be disadvantaged if we were on the outside? I don't believe we can, so we're better off."
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